By now, most businesses recognize the importance of Instagram and the value of investing in a strong presence across this platform. Instagram allows you to leverage the interconnected nature of the Internet and to make use of the existing networks out there in the real world to aid the viral spread of your messages. Read on. We’ll look at why it’s such a useful marketing tool for your organization. We’ll also take a look at some examples of companies that have made a success of their Instagram campaigns and at some actionable tips, you can use to do better with your own.
Why Instagram is so powerful?
Instagram makes it incredibly easy for other users to find and like what you upload. Because on Instagram, it’s considerably easier for users to find your images by searching for different tags. You’ll also find it relatively easy to get up to a hundred likes even early on if you choose smart keywords. Images lend themselves easily to viral memes, as well, which certainly doesn’t hurt either.
If you can create a meme of your own, then this will do wonders for your business. In fact, #meme is a highly popular tag and there are several accounts such as ‘Memebase’ that can help you to spread these images quickly.
Another great tip for going viral on Instagram? Try to stay relevant to current events: people will search for things like ‘Olympics’ and ‘World Cup’ and this creates a great opportunity for exposure. Nike does this well and is one of the most popular brands on Instagram.
Letting other users get involved is also a good strategy, such as ‘BeyondTheWeek’ which promises exposure for amateur bodybuilders and fitness fanatics if they include the brand in their posts.
Better yet is how quick and easy Instagram is. The mobile devices will allow you to simply share an image straight from your camera or photo gallery and, as it’s all visual, there’s no need to think of anything witty to say. You literally just point and click then hit upload to make your point and start getting views. There’s no expectation either for you to upload something every day, so you won’t risk making an account that immediately looks and feels like a ghost town. Instagram really does require hundreds of thousands of followers to let you rapidly spread your message across the people and get your desired results at the end of the day. If you have a few hundreds of followers, don’t fret, Instagram let you buy quality followers in order to increase your exposure!
Once someone sees one of your images, this can then easily lead to affirmative action or a ‘follow’. They say that an image can tell a thousand words. So, getting someone to look at a single one of your images is a great way to make a statement and pique their attention. Of course, this format lends itself particularly well to businesses that have a visual nature – web designers, artists, and product manufacturers will do well promoting their products on here. The effects are just enough to make a good product look incredible and to convince someone to make a purchase.