Today, people prefer to watch a video rather than read an article. It is easier, faster, and needs less effort from the consumer. Hence, businesses now opt for videos for advertisement.
However, creating high-quality videos requires a huge budget. Therefore, many companies, especially in the initial stages, opt for online video maker tools like this one, or enlisting the services of a professional Melbourne video production company.
Video makers and editors help companies save money while making the most of the traffic.
What Are Short Videos?
Short videos are regular videos that last less than 1 minute. Since a picture is worth a thousand words. A video can say a whole lot in that same timeframe.
Hence, companies create short videos to expose their brands to a bigger audience. The visual experience makes it easier for viewers, so adding the necessary information to a short video can be an amazing way to reach a bigger audience. Moreover, it is the ultimate choice for explaining products and services since the visuals are accompanied by audio cues. So the clarity of your message can be way more effective.
Use the short videos to create testimonials, product ads, explainer videos, and other info-filled or promotional content.
With audiences having a shorter attention span, businesses need to be more creative with their promotions. Short videos are an excellent choice for this.
Why Do Companies Use Short Videos?
Companies today opt for shorter videos as their choice of ads. Whether they are making advertisements, promotional content for social media sites, or other informative videos companies use shorter videos than before.
There are several reasons for the decision of using short videos, including but not limited to:
Cost-effective:
Short videos need less manpower. They are easy to create. With less footage, free tools, and some creativity, businesses can save a lot of money.
Still a creative medium:
Promotions and ads are brief. With ample creativity, the creator can create engaging content within a few seconds.
Credibility:
Videos make your business more credible in the eyes of buyers. Hence, businesses want the benefits of video advertisement while spending less money.
Moreover, using short videos is an excellent outlet to achieve both goals.
More Interest:
Videos can generate more interest in the viewers than regular written content.
It is easier to sit through a two-minute video than read a blog that offers the same information in five minutes.
Better Conversions:
Videos also offer a better conversion rate. Using video on the landing page can result in an increase of up to 80% conversion rate for companies.
Convenient for online marketing:
Online marketing uses a range of techniques to increase a brand’s visibility. Video marketing is among the more successful methods of promoting business and getting more leads.
Role Of An Online Video Maker In Creating Short Videos
To create a video, the user needs the correct tools. One option is to create a full-fledged advertisement (think television advertisements), but they are expensive and time-consuming.
It takes a lot of time to create professional videos due to things such as:
- Hire professionals,
- Full pre-production work including the set
- The shoot day
- Post-production work like editing and final touches
Using an online video maker is a far simpler option. You do not need to spend huge amounts of money. Also, with some creativity, you can create irresistible videos.
Features Of An Online Video Maker
The video maker comes with a range of features to help create engaging videos such as:
Templates
A video maker comes with templates that you can use to easily make engaging videos. The library of templates is a big advantage for the user when it comes to options.
Animations
Some tools offer a range of animation templates. The user most likely will find at least one that fits well with the theme of the video.
Photos
License-free images are a godsend when you want to make videos without much footage. Video creator tools offer a wide range of image options in their library.
Videos
Apart from the images, users also get free videos with the tool. Video templates are easy to use. They already have imagery and transitions. Completing the video is as simple as putting the details in the right place.
Paid video templates are often better as they have bigger production value. So, you will find something that works for you.
Text Effects
A simple way to make a video interesting is to add some snippets of information. Eye-catching text effects grab attention and highlight the brand’s message and what it stands for.
The editor software can also allow custom text effects, adding the personal touch to your message.
Watermark
Businesses must watermark their product. So, a video maker most likely offers a tool that allows watermarking on the video.
A watermark is a permanent part of the video that identifies the brand consistently. It helps establish a reputation for the company.
Direct Link to Social Media
Certain video makers will also allow the user to make a video and share it on social media hassle-free.
It means that the user only has to spend a few seconds to share their platforms with the rest of the world.
Free trial Trial Period
Some online video makers come with a free trial. The offer allows you to experiment with the tool before committing.
Also, it gives users a chance to work on the skills properly.
The online tool is fairly easy to use. Online video-making tools offer quick results because it turns creating videos into clicking and typing. The tool already divides the templates based on themes.
First, you choose the video template. Then, it is all about making decisions from the options available.
Hence, people who aren’t experts in the field of video making can use the tool to practice and bring their ideas to life.
Easy-to-use
The online tool is fairly easy to use. Online video-making tools offer quick results because they turn video-making into clicking and typing. The tool already divides the templates based on themes.
First, you choose the video template. Then, it is all about making decisions from the options available.
Hence, people who aren’t experts in the field of video making can use the tool to practice and bring their ideas to life.
Parting Words On Online Video Maker
Video makers offer effective features and affordable video-making solutions.
So, as the world moves towards digitalization, online video maker tools that offer both editing and creation will lead the way when it comes to digital advertising.
