Studies show that 7 out of 10 female beauty consumers in the U.S. admit that it is essential to always look their best when leaving the house, according to Mintel. Maintaining flawless skin is a top priority for a large percentage of women, if not all. Chances are, you might be researching how to keep skin healthy for the years to come.

While caring for your skin is a practice that won’t go away anytime soon, trends continue to change. Since the start of 2020, we are witnessing great technologies that are changing the future of Dermatology, with radiant skin as the prime focus. Check out these 3 skincare trends that are shaping the beauty industry.

Increased Demand for Natural Ingredients

As more individuals become conscious of what ingredients they apply to their skin, brands are embracing the demand for natural cosmetics. In fact, women of all ages want cosmetics made from botanical extracts rich in water. Expect to see toners, cleansers, and exfoliators, infused with rosewater, wild strawberries, rose petals, plum seeds, and rose oil, to mention a few.

According to a recent Fresh skincare review, natural ingredients are gentle but deliver transformative results. They soothe, hydrate, and nourish the skin, leaving you with a natural and youthful glow. Organic botanicals used in cosmetics are also free from parabens, silicones, alcohol, and toxic fragrances.

Over the last decade, women have been longing for non-toxic products. Many will continue practicing caution when purchasing plant-based makeups, creams, and lotions. Beauty enthusiasts are not only reading product labels but also asking questions to ensure brands make honest “free from” claims.

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Personalized Skin Care

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Thanks to the latest advances in technology, cosmetic lines are personalizing formulas based on quizzes. Based on the data collected, experts create a formula that matches your skin concerns and goals. You may also customize cosmetics using ingredients provided by your skincare brand.

Apart from skincare tests, popular brands are embracing artificial intelligence and DNA testing to personalize effective products. Alternatively, you can use at-home beauty tech devices to analyze the skin for dark spots, fine lines, and wrinkles. These devices then detect if your beauty products or skincare routine works or not. This trend will surge with more individuals looking to enjoy the benefits of personalized skincare cosmetics and tips.

Anti-Pollution Skincare Gains Popularity

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Pollution and its effect on the skin is a concern for many as toxic levels continue to rise. Toxic substances from car exhaust gases, for example, cause inflammation and damage cells when they get into contact with the skin. Metal emission from industrial plants also leads to premature aging. Because of this, anti-pollution skincare continues to trend as people don’t think of it as a marketing idea but as a must-have. This is especially true for individuals exposed to poor air quality. Anti-pollution cosmetics contain antioxidants that target environmental damage like pollution and excessive sun exposure.

Other trends expected to go mainstream include sensorial beauty, scalp skincare, and skincare specifically for men. Not to mention, CBD beauty and sustainability or eco-beauty will remain on trend for the years to come.